HomeScience & TechnologyClimate crisis: It has brought Greentech influencers to the fore

Climate crisis: It has brought Greentech influencers to the fore

The data, revealed by the Tyto Tech 500 Power List, show that the number of green technology influencers (Greentech) on the list has increased by 160% in the UK as interest in the power of technology for mitigating the effects of climate change.

See also: Climate Crisis: 'Global Green Agreement' Necessary

Greentech influencers

The Power List, the most comprehensive tech influencer study in Europe, highlights the most influential techies in the UK, Germany and France.

In the United Kingdom alone, 39 greentech influencers made the list of the top 500, which means that Greentech is now the fourth largest area of ​​influence among the 17 technology sectors analyzed. The growing number of influencers on the list, which more than doubled from just 15 in 2020, suggests that people are more interested in Greentech in the wake of the pandemic and COP26.

Biotechnology and health technology have also caused more interest this year as a result pandemic. The study found that the number of biotech influencers on the list increased by 33%, while the number of health technology influencers increased by 8,3%.

See also: Climate change: The misinformation on Facebook is constantly increasing

Zoë Clark, Senior Associate and Head of Media and Influence at Tyto, said: "It has been encouraging to note the rise of GreenTech since the category first appeared in our 2019 analysis."

He added: "What is also interesting is the relationship between influence and relevance. "The development of health and biotechnology and the high ranking of individuals who have made such a decisive contribution to our pandemic navigation show the extent to which relevance plays a role in deciding who we consider to be influential."

Climate crisis Greentech influencers

An important part of the list were the influencers with a government background, recording an increase of 31,5% compared to last year. Along with Alok Sharma, cabinet ministers, including Michael Gove and Rishi Sunak, appeared in the UK top 10, as well as the Chief Medical Officer of England, Professor Chris Whitty.

However, the influence of women in the UK tech industry remains low, accounting for only 24,2% of UK influencers in Europe's top 500. Of course, the United Kingdom has the highest percentage of women on the list of 500 people.

See also: Animals "change shape" in response to climate change

Reflecting on the continuing under-representation of women, Clark said: "This reflects the wider gender imbalance in technology, which we seek to address through the Tyto Foundation and our work with the Tech Talent Charter."

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