HomeinetFacebook is going through an existential crisis: Its users are getting older!

Facebook is going through an existential crisis: Its users are getting older!

The largest social network in the world, Facebook is facing a serious internal existential crisis: an aging user base. Earlier in the year, a Facebook researcher shared some worrying statistics.

Facebook is going through an existential crisis: Its users are getting older!
Facebook is going through an existential crisis: Its users are getting older!

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Since 2019, teen Facebook app users in the US have dropped by 13 percent. A survey reported that from 2019 and for the next two years (until 2021) a reduction of 45 percent is expected, leading to an overall reduction in daily users in the company's most lucrative advertising market. Young adults between the ages of 20 and 30 appear to be declining by 4 percent (over the same period). What 's worse is that the younger a user is, the less involved he / she is with the application. The message is clear: Facebook is losing younger users at a rapid pace.

"The issue of aging is real," the researcher wrote in an internal note. They predicted that if "fewer and fewer teens choose Facebook as they grow older," the company would face a more "serious" drop in new users than it had previously predicted.

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The findings, echoed by other internal documents and my conversations with current and former employees, show that Facebook sees its aging user base as an existential threat to the long-term health of the business and is desperately trying to fix the problem with little indication that Its strategy will work. If it does not make the right moves, Facebook could really lose an entire generation. And while Instagram remains incredibly popular with teens, Facebook data itself shows that they are starting to get less involved with the app.

The internal documents are part of the disclosures made to the Hellenic Capital Market Commission and provided to Congress by Frances Haugen, a former Facebook employee.

Facebook's struggle to attract users under the age of 30 has been going on for years - to be exact since 2012. But according to the documents, the problem has recently become more acute. While launched as a student networking site, employees have predicted that the aging age of the app's audience - nearly 2 billion daily users - has the potential to turn everything upside down.

The above problem is the explanation of why the company expressed its interest in creating applications suitable for children. In 2017, it made its debut a standalone Messenger app for kids and its designs for a version of it Instagram for children did not proceed after lawmakers disapproved of the company's initiative.

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At the same time, the fact that very often new social media applications are launched, has troubled the company which is constantly monitoring its competitors. In an in-house presentation earlier this year, employees estimated that teens spend 2-3 times more time on TikTok than on Instagram, and that Snapchat is the preferred method of communicating with best friends.

Source of information: theverge.com

Teo Ehchttps://www.secnews.gr
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