The Facebook announced, on the 27th of July, changes at advertising and privacy policies of Instagram, in order to protection of adolescents, after receiving years of criticism that its platform has not done enough to protect underage users from sexual predators and bullying.
Facebook said that will change its advertising policy to reduce hyper-targeted ads to teens. Advertisers on both Instagram and Facebook who previously used the interests and activity of people on other sites to display targeted ads will now be able to use only age, gender and location to show ads to users under 18 years old.
In addition, new Instagram accounts created by individuals below 16 years, will be private by default, which means that only authorized followers will be able to view account posts. Facebook reported that research showed him that 80% of new users will remain in the default private account setting.
The social media giant also added that it is developing technology to "block" accounts with "Potentially suspicious behavior" from seeing or interacting with people below 18 years on Instagram.
In addition, the legislators have called for enhanced online child protection. A proposed law - o law to protect the privacy of children and adolescents - would prohibit targeted advertising aimed at children and would require user consent to collect information from users under the age of 15.
Nevertheless, Facebook is moving forward with creation plans Instagram for children under 13 years old, an expansion opposed by the attorneys general of 44 states, as well as an international coalition of 35 child and consumer advocacy groups. The critics Facebook reported research showing that the use of social media led to increase in mental discomfort, body image concerns and suicidal thoughts between users.
Pavni Diwanji, Facebook's vice president of youth products, told blogpost on July 27 that the company uses Artificial Intelligence (AI) in an effort to verify the ages of users. Birthday messages addressed to a user, for example, can be used to track their age, in addition to the age someone has entered on Instagram and other Facebook applications.
Diwanji reported the following: "This technology is not perfect and we are constantly working to improve it, but that is why it is important to use it along with many other clues to understand people's ages."
Source of information: nytimes.com