Apple's health ambitions, at one point, went far beyond adding an oxygen monitor to the blood on the Apple Watch. According to a new report in the Wall Street Journal, the company wanted to open its own clinics, but these ambitions have been largely rejected - for now.
Apple wanted to open its own primary care medical service, with its own clinics and doctors working for the giant technology company, the report said. It was not just an idea on paper. Apple tested the plan by creating a team of experts and taking over clinics that served its employees.
The report says the plan was postponed while Apple focused on selling devices such as the Apple Watch, which has a number of health-related features (a recent Bloomberg report claimed that many of the rumored health-related features for Apple Watch postponed until 2022 or later). In addition, the WSJ claims that an Apple health app called HealthHabit, which was tested on Apple employees after it was launched without drumbeats earlier in the year, failed to attract users.
Apple's plan to move into primary health care began in 2016, with the ambition to provide a wealth of health data collected from users' devices to doctors working for Apple. Everything would be part of a personalized subscription-based health plan.
The idea is still being tested, but some Apple employees were worried about it corporate culture of the company that "discourages critical feedback", which is particularly problematic when dealing with personal health data of users, the report states. An employee reportedly left the company over the issue. In the end, while it seems that Apple is still very interested in this idea, it is not very easy to go ahead and it is not clear if it will do so in the near future.
An Apple spokesman said in a statement that "many of the allegations in this report are based on incomplete, outdated and inaccurate information."
Source of information: mashable.com