Discord Inc., a social network favored by gamers, is testing a program to allow users to sell tickets to virtual events, a move that could open up a new revenue stream for the company that has seen an increase in attendance during duration of the pandemic.
The company has opened the ticketing service to a small group only for invitations and is still determining whether to receive a share.
The move to monetize its huge audience comes after Microsoft Corp. rejected its takeover bid. at Disc Francisco based in San Francisco, Bloomberg reported in April. "We have a lot to offer," Discord CEO Jason Citron said in an interview, declining to comment on specifics.
Discord saw its user base double in 2020 as people who were constantly at home during the pandemic turned to the platform for study groups, dance classes and other ways to connect effectively. The app, which initially focused on allowing video gamers to chat while playing, has more than 150 million users each month and generated more than $ 100 million in revenue last year, the company said.
Discord offers its service for free, but earns money from Nitro upgrade options. Users can pay around $ 10 a month or $ 100 a year for benefits like better emoji, animated avatars, higher resolution videos and screen sharing. Discord's plan to allow virtual event hosts to charge fees is similar to that of Twitter Inc., which earlier this month announced a ticketing option for the new Spaces feature. Both companies follow Clubhouse, the app that became a cultural phenomenon in Silicon Valley during the pandemic and added a payment feature last month.
Earlier in the year, Discord launched a feature called stage channels that allows users to host events for the public. As part of its effort, Discord makes it easy for people to find audio events on its platform. Citron said it was not worried about users leaving the platform after being vaccinated and getting their lives back.
Source of information: tech.hindustantimes.com