Watching business meetings from a distance like a 5D hologram with smart glasses or watching a football game from the best position on the court, while chatting with friends from the comfort of your living room: all this is the answer to what XNUMXG can add to users' lives.
But those promises take a long time to come true - and as a result, consumer interest in 5G is slowing, according to a new Ericsson report.
After surveying 1,3 billion smartphone users in 26 countries, Ericsson has found a new report that as interest in 5G grows, so does the pressure on providers to start providing services as innovative and unique as users initially hoped. .
Globally, in all markets surveyed by Ericsson where commercial 5G networks are available, an average of 4% of consumers own a 5G smartphone and have a 5G subscription. In the United Kingdom, an overwhelming 97% of respondents have not yet accepted next generation connectivity.
This is partly due to the lack of clarity in 5G marketing, which has confused customers as to what the technology is and what it can offer. In some cases, misinformation has prevented users from scheduling the upgrade.
In the UK, for example, the number of consumers planning to upgrade to 5G next year stands at 25% - down from 27% in 2019.
For the few who have something upgrading, the experience overall looks positive, with better levels of satisfaction being recorded compared to users connected to 4G LTE.
Perhaps as a reflection of the capabilities of 5G, the use of Wi-Fi among those who have upgraded is reduced. A quarter of respondents, Ericsson said, either reduced or stopped using Wi-Fi after switching to 5G.
Ericsson found that in South Korea, for example, respondents are less likely to be satisfied with 5G than with 4G - a finding the company believes is due in part to the use of higher quality 4G services and home Wi-Fi.
To make it even more difficult for consumers to switch to 5G, in most parts of the world broadband connectivity has not improved.
In this context, advertising it as a way to achieve faster speeds will not be enough to win the favor of consumers. "5G is not in demand," says Paolo Pescatore, an analyst at PP Foresight.
Ericsson found that 70% of 5G users are frustrated by the lack of availability of innovative services and new applications.
The technology is commonly used for services such as music and video streaming or gaming. These applications are very popular: according to the report, its first users spend on average two hours more in cloud gaming per week compared to 4G users and also broadcast HD music for more than an hour.
However, these use cases are not convincing enough, Ericsson said, urging providers to go beyond existing services to applications that create a sense of innovation and exclusivity for those who have upgraded to 5G.
Η Ericsson, for its part, predicts that there is a potential for at least 300 million consumers worldwide to become 5G subscribers in 2021. It is now up to service providers to seize the opportunity and convince them users who are not convinced about the benefits of 5G.
Source of information: zdnet.com