A feature on the iPhone and iPad called App Tracking Transparency (Application Tracking Transparency), allows you to ask applications not to monitor you on the Internet for advertising and data brokering purposes. But how can you take advantage of this feature?
First, we need to state the reasons why you are watching.
Advertisers, in order to make the most of their advertising budgets, want consumers to see and buy the products or services they offer. That way, they do not spend money on advertising to the "wrong audience". To increase the effectiveness of ads, companies create advertising profiles for individuals and these profiles can track you through various services managed by different companies on the Internet.
Apple began to oppose this practice, creating privacy controls in iOS 14 /iPadOS 14. From the update 14.5, Apple requires application developers to ask your permission before adding information from this app or data from your iPhone or iPad to an ad profile that will track you in addition to its own application.
How to ask iPhone and iPad apps not to track you
Each time you use an iPhone or iPad application that wants to track you on iOS 14.5 / iPadOS 14.5 or later, a pop-up message appears "Allow [app name] to monitor your activity on other companies' apps and sites?". Just below that, you will find a line about what exactly the application wants to do with your data, such as "Providing personalized ads" ή "Measuring the effectiveness of advertising".
If you do not want the data from an application to proceed with the creation of a monitoring profile that goes beyond the company that builds the application, click “Ask App Not to Track” (Ask the app not to watch).
You wonder why Apple uses the word "Ask"; This is because it is still possible, while using the application, data brokers, ad networks and application developers to monitor your activities using data such as an IP address.
In addition, it is a voluntary procedure. In Apple's explanation of how "Ask Not to Track" works on Settings> Privacy> Tracking (press "Learn more"), Apple says application developers are responsible for ensuring that they comply with your choices.
By clicking on the option “Ask App Not to Track”, you trust the application developer to follow and respect this request. You also hope that Apple's pressure on application developers will continue.
How to see which iPhone and iPad apps are monitoring you
- If you want to see which apps have allowed you to be monitored, open the app "Settings" on your iPhone or iPad.
- In the menu Settings, tap "Privacy".
- In the privacy settings, select "Monitoring".
- There, you will see a list of applications that have requested permission to monitor you. To change an option for an individual application, press the switch next to it.
- After that, get out of them Settings. Each time you need to review information about the applications that you have allowed to be monitored, just go to Settings> Privacy> Watch again.
How to stop applications from asking for permission to monitor you
If you often see "Ask App Not to Track" pop-ups, you can turn them off completely on Settings. This means rejecting all your tracking requests by default, but it does not guarantee that applications will never try to track you.
- First, open the application "Settings" and go to the section Privacy> Tracking.
- At the top of the page "Monitoring", turn off the switch next to the item "Allow applications to request monitoring" to turn it off.
- Then get out of the Settings.
Finally, it is important to know that even with this option turned off, there are other ways in which you can be tracked online while using your iPhone or iPad.
Source of information: howtogeek.com