The well-known French company Chanel lost in its dispute with Huawei Technologies (HWT.UL), after a leading European court stated that their logos have no similarities between them.
The trademark office highlights how luxury brands zealously protect their logos and brands that often symbolize luxury, style and exclusivity to millions of people worldwide.
The controversy dates back to 2017 when Huawei sought approval from the EU Intellectual Property Office (EUIPO), a trademark organization, for the registration of a trademark of computer hardware whose design consists of two vertically interconnected semicircles.
Chanel objected, saying the design was similar to its registered French logo (the two horizontally interconnected semicircles) used for perfumes, cosmetics, jewelry, leather goods and clothing.
In 2019, the trademark office rejected Chanel's objection, saying that there is no resemblance and possibility of confusion in the public mind.
The French company then challenged the decision in the General Court of Luxembourg, which on Wednesday rejected the appeal in its decision.
"The logos in question are not similar. "The signals must be compared as they were submitted for application and registration, without changing their orientation," the court said.
The court said the visual differences in the two logos are significant. "In particular, the Chanel signs have more rounded curves, thicker lines and a horizontal orientation, while the orientation of the Huawei brand is vertical. "Consequently, the General Court concludes that the logos are different," he said.
Source of information: reuters.com