HomesecurityDuckDuckGo, Brave and Vivaldi block Google FLoC

DuckDuckGo, Brave and Vivaldi block Google FLoC

DuckDuckGo Brave Vivaldi FloC Google

Η Google recently started trying out a new one mechanism user monitoring on Chrome, called Federated Learning of Cohorts (FLoC). This mechanism essentially replaces third-party cookies and according to the company, is a “an alternative that further protects privacy”. However, many do not agree with this. Among them are DuckDuckGo, Brave and Vivaldi, who announced that they will disable Google's FLoC, calling it "a step in the wrong direction"".

Useful information: Chrome: How to find out if Google FLoC is monitoring you

The new FLoC system replaces third-party cookies, grouping Chrome users based on their interests and demographics. Google claims it is a better solution than cookies, but privacy advocates disagree. The disagreement seems to focus on the fact that Google does not obtain user consent before tracking them.

DuckDuckGo Brave Vivaldi FloC Google

So DuckDuckGo, Brave and Vivaldi published blogposts in which they openly state that they are against FLoC, with the DuckDuckGo to release a Chrome extension that will prevent FLoC monitoring. The search engine, which is designed to protect users' privacy, explained in a blogpost Some of her concerns about Google's new tracking engine:

"Thanks to FLoC, with simple web browsing, you are automatically placed in a group based on your browsing history. The websites you visit will have direct access to this group FLoC ID and will use it for to target ads or content to you. It's like walking into a store where they already know everything about you! In addition, FLoC is considered more private because it is a group, but in conjunction with your IP address (which is also automatically sent to sites), you can easily continue your monitoring as an individual".

See also: DuckDuckGo: The focus on privacy has led to an increase in users

Η Brave Software Inc.., also said that strongly opposes FLoC and in any mode designed to share user information without consent. Brave said it has removed FLoC in the Nightly version on Brave desktop and Android.

See also: Brave browser usage has increased by 130% in the last year

In particular, Brave said it was disappointing that Google was proposing changes that still prioritize maintaining the structure of the advertising ecosystem, rather than trying to create an internet that emphasizes user and privacy.

Finally, the Vivaldi Technologies said that will not support Google FLoC, Saying that "harms users' privacy ".

"Google will continue to create profiles and track users without third-party cookies and localStorageSaid Vivaldi in a blogpost. "Introduces FLoC as part of a "privacy" technology, but in fact FLoC is a surveillance technology that does not allow privacy".

DuckDuckGo Brave Vivaldi FloC Google

Proponents of her case have been working to make the actual transcript of this statement available online FLoC will expose user data more than ever, with Vivaldi claiming that FLoC will have “serious effects on society as a whole".

If you are concerned about FLoC in Google Chrome, you can choose another browser that focuses on privacy.

Source: XDA-Developers Android Forums

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