Twitter, shortly after announcing that it will start testing a better way to display images in its app, is doing the same for YouTube videos. The company announced through its platform that it started on March 18th to try a way for users to watch YouTube videos directly from their timeline, in the iOS application. Usually, when someone adds a link to a YouTube tweet, clicking on that link will take you to YouTube, which can be "annoying" if you do not want to leave the app to watch the video.
Now, you can scroll and watch videos without losing your place in the Twitter timeline.
Twitter reported that it uses YuuTube iFrame Player API to test this feature, which will initially be available for iOS in the US, Japan, Canada and Saudi Arabia, before being released worldwide. However, the company has not specified when exactly it will be available to all users of the platform.
Twitter announced earlier this month that it would work on a better multimedia viewing experience for its app, including both notification and multimedia viewing, such as photos and videos. With the photo preview test released on iOS and Android last week, Twitter now provides users with a more accurate preview of the appearance of the images they want to share.
Twitter also recently announced the ability for users to upload 4K images to Android and iOS.
These changes are related to the new announcements of Twitter that it is working to become a platform that will serve the creators. The company said it will soon introduce a new subscription-based service called "Super Follow", which will allow creators to post content only to Twitter subscribers, such as newsletters, promotions and other "exclusive content". But to support creators, who often spread their content on social media platforms on the Internet, Twitter needs to make the process of sharing that content - whether photos, videos or anything else - seamless and inherent in the app.
Twitter will likely announce other updates to its platform in the coming days or weeks.