Disney announced on Thursday that its streaming platform has surpassed 94,9 million subscribers. The company announced the number as part of its earnings report for the December quarter. Its stock increased by about 2% after the news was published.
Disney + has revised its original subscriber target, saying it now expects the platform to have between 230 million and 260 million subscribers by 2024.
Disney has seen a rapid increase in subscribers since was released in November 2019. On the first day, the company had 10 million records and, by the end of it first trimesterThe service had 26,5 million subscribers.
As the pandemic raged, with people trapped in their homes, the platform went from 33,5 million subscribers in the second quarter to 57,5 million in the third quarter.
In the fourth quarter, the company surpassed 73,7 million subscribers. Disney informed this amount on Investor Day on December 10, 2020, saying the service had reached 86,6 million subscribers.
These giant subscriber numbers come as Disney has significantly promoted streaming platform. In October, the company began restructuring its media divisions and entertainment to focus more at Disney +.
In December, Disney announced plans for about 100 movie and TV shows - 80% of which will go directly to its platform. This includes almost twelve Marvel series and more than 10 shows Star Wars.