Tesla has reduced the prices of the Model 3 in many European markets, which reductions could be partly linked to exchange rate fluctuations - although the correlation is not exactly consistent.
Tesla in Europe
Tesla has long been a leader in electric vehicles as the automotive industry was the first to invest in mass production, while the major automakers focused on electric "compliance cars". This allowed Tesla to become the market leader electrical of many vehicles countries.
In Europe, things are starting to change as older car manufacturers start launching new electric vehicle programs and focusing on deliveries in Europe.
Tesla still makes many deliveries in Europe, but has lost market share from many others car manufacturers.
Tesla price adjustments in Europe
Tesla has adjusted the price of the Model 3 in many European markets.
Here are the price changes for example in Germany:
- Model 3 Standard Range Plus: from € 42,990 to € 39,990
- Model 3 Lang Range AWD: from € 52,490 to € 49,990
- Model 3 Performance: from € 58.490 to € 54.990
Η Germany becomes an important market for Tesla as the automaker has invested in building one factory in Berlin. Other European markets have received similar price reductions on the one hand day on the other.
The euro won the US dollar last year, which could partly explain the price changes:
However, the price changes of the Model 3 are not consistent with the exchange rate in other markets.
Interestingly, the price reduction of the Model 3 in Europe comes just two months after the price increase of the Model S.
In Europe, the Model 3 is Tesla's best-selling vehicle, but the market is eagerly awaiting the release of the Model Y, which is set to constructed at the Gigafactory Berlin which is under construction.