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How does Pokémon Go support Singapore's tourism industry?

It may be years since Pokémon Go became internationally known, but it seems to remain popular in Singapore as it is now being used to boost local businesses amid the global COVID-19 pandemic. New PokéStops and Gyms have been set up at tourist resorts to encourage game fans to explore the island.

The Singapore Tourism Board (STB) - to succeed - has partnered with Pokémon Go developer and US technology company AR, Niantic. The government service hopes to promote "exploring the region" as part of SingapoRediscovers' ongoing campaign to support local businesses, it said in a statement on Thursday. THE campaign launched in July 2020 and aims to encourage Singaporeans to support local tourism businesses.

Pokémon Go

The partnership will allow players to catch Pokémon or take on virtual raids with other players in up to 300 new PokéStops and Gyms located in fully organized tourist resorts in which facilities are located hotels, stores retail, food and beverage stores, and ticket booths.

Players visiting PokéStops and Gyms will see one banner inside of application to launch the SingapoRediscovers campaign, which - when touched - will redirect players to a advertising which will show the offers that are available to local tourism businesses.

Board member Lim Shoo Ling said: "As they search for their favorite Pokémon throughout Singapore, we hope they will explore our facilities and support our local businesses that remain safe and in place. precautions for pandemic». All participating companies continue to comply with the COVID-19 pandemic security measures.

Source of information: zdnet.com

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