Citizens of California voted to strengthen their state privacy laws to further strengthen the rights of consumers about how their personal data used by various organizations. THE Proposal 24 to bolster privacy laws, garnered 56% of the vote overnight as U.S. citizens went to the polls to elect their new president.
A California Privacy Act (CPRA) will be introduced to address some of the "gaps" in the California Consumer Protection Act (CCPA), which went into effect in early 2020. The main changes that will be implemented are the following:
- Triple fines for offenses involving information on persons under 16 years of age
- New rights for consumers to be able to ban on businesses use specific categories of information, such as those relating to the health, financial status, nationality and exact location of a citizen
The new law It will also make it more difficult for lawmakers to weaken the CCPA in the future through amendments, although changes to strengthen privacy may be "passed" if passed by a majority. In addition, CPRA will create Service California Data Protection Authority, a new body that will impose fines for corporate negligence, which could lead to, among other things, theft e-mail and codes consumer access.
Brendan O'Connor, CEO AppOmni, argued that implementing appropriate safeguards for consumer data would be difficult to implement, given the nature of employees and computer systems today.
According to Infosecurity magazine, O'Connor pointed out the following: "We can no longer rely on firewalls, gateways and access brokers to keep the data inside - have already been transferred to in cloud. It is more necessary than ever for organizations to implement more detailed access controls. Successful organizations will invest in technologies that show them who has access to consumer data in applications cloud, while providing ongoing assurance that the necessary safeguards are in place ".
However, there are some people who are not in favor of Proposal 24. For example, the American Civil Liberties Union (ACLU) has urged supporters to vote against it, saying the new law would allow Companies charge consumers more if they demand that their personal information not be sold.