Facebook will allow users to have more control for pictures they hold and for what they end up. In one information of the management platform rights, the company said it is now working with a number of partners to enable them to claim ownership of the images and then control where those images will appear across the Facebook platform, including Instagram.
The goal for this feature is to be open to all, as is already the case for rights music and video, but the company did not provide a schedule.
Facebook has not revealed who its affiliates are, but that could theoretically mean that if a brand like National Geographic upload photos to «Facebook rights management", Then he could watch where they appear, as in the Instagram pages of other brands.
To claim copyright, the image owner uploads a CSV file to Facebook Rights Manager that contains all the image metadata. It also specifies where copyright applies, and may exclude certain areas.
Once the administrator verifies that the metadata and the image match, it will then edit that image and monitor where it appears. If another person tries to claim ownership of the same image, both parties can challenge the claims and Facebook will eventually attribute it to whoever submitted it first. If they want to appeal this decision then they can use the IP reporting forms.
This update could potentially improve the way Instagram works right now, with accounts often sharing the same image and pointing out only the alleged original rights holder.
Part of this process is determining how an image can be processed, such as a meme, before being labeled a "match" with the copyright holder's image. Memes are constantly being processed, so Facebook needs to determine if it will allow users to remove these memes.
Instagram copyright has been an issue for years and more recently, the company has stated that websites need permission photographers to incorporate their posts.