The Facebook Business Suite app will merge the three apps so small business owners can download messages by customers, and notifications and in a single inbox.
The app will also allow small businesses to post on Facebook and Instagram at the same time and provide information about performance of advertising campaigns on platforms. Much of this feature is already available for corporate Instagram account administrators who link to Facebook pages.
The integration of these services has been on Facebook's to-do list for some time. As we mentioned last year, the company planned to combine messaging capabilities WhatsApp, Instagram and Messenger, keeping all three as separate applications, but allowing communications between applications.
Of course, Facebook's hints that it planned to combine messaging applications through the Business Suite have raised concerns among antitrust regulators. In the context of a 2019 report on practices confidentiality on Facebook, the European Parliament has warned that the social media giant's plan to merge its conversations poses a potential threat to competition. In the future he also intends to add the integration of WhatsApp, according to his information The Verge.
"The scale of this data disclosure is set to increase en masse, given the news that by early 2020, Facebook plans to merge the technical infrastructure of Messenger, Instagram and WhatsApp, which have more than 2,6 billion users," he said. the exhibition.
Along with the new business app, Facebook has released the third edition of its current survey on how small businesses behave during the coronavirus pandemic, and a research study commissioned by Deloitte on consumer market standards. 48% of consumers surveyed said they have increased their online spending since the launch of pandemic.
Facebook intends to make the Business Suite business tool available first to small businesses and make it available to larger companies in the future.