China Beauty Expo (CBE), the world's leading beauty show, has always been at the forefront of the Beauty Industry development. This year, in collaboration with "YAT" and "data data.ai", using data from the China Beauty Expo and online cosmetics, the "China Meiyi Science and Technology White Paper" was released, assessing the impact of technology to consumer behavior and the type of cutting-edge technology integrated into beauty products. The following is a short excerpt from the white paper.
With the development of skin biology, biological gene and nanotechnology, there is a lot of room for innovation in cosmetics. The discoveries at the level of ingredients are difficult, but developing new material could lead to innovation for an entire category of beauty products. The innovation of raw materials is expected to give the players of the beauty industry the opportunity to reshape / reorganize. According to requests for patents, the investments and funding for beauty, skin microecology technology, biological fermentation technology and cell extraction will be at the heart of the industry.
Technology helps collect user data and make business decisions
The purchase of cosmetics is now done online and is almost inevitable. During its outbreak COVID-19, sales volume for life shrank. Many beauty companies are now developing technology-based web applications AI and VR, trying to create an in-depth connection with them consumers. Beauty companies aim for the following:
- Consumers can have a "diagnosis" for their skin without having to visit a physical store.
- Businesses want to collect data on skin characteristics and habits of users. Their goal is to develop products based on data analysis.
- When consumers use an online beauty app, their long-term usage habits will be recorded. So the interaction between the beauty company and the consumer increases, so the brand loyalty increases.
Application of technology in the “Beauty Industry"
- Kao uses AI technology to help consumers analyze their skin needs and provide them with targeted skin management / treatment.
- Unilever SAL (Skin Advisor Live) allows users to upload their selfies. The App analyzes the user's skin with the built-in technology diagnosis and suggests the right things for him products.
- Η Sephora has developed a smart phone application for consumers with which they can try makeup products such as lipstick and eye shadow.
- Tencent combines XNUMXD technology reception and AI to help users discover the best products for them.
- Alibaba's program simulates a trial scenario for the consumer, which monitors the condition of his skin at all times and provides him with professional suggestions for his skin care.