Monday, January 18, 22:48
Home inet Beauty industry: Technology is driving its future

Beauty industry: Technology is driving its future

China Beauty Expo (CBE), the world's leading beauty show, has always been at the forefront of the Beauty Industry development. This year, in collaboration with "YAT" and "data", using data from the China Beauty Expo and online cosmetics, the "China Meiyi Science and Technology White Paper" was released, assessing the impact of technology to consumer behavior and the type of cutting-edge technology integrated into beauty products. The following is a short excerpt from the white paper.

With the development of skin biology, biological gene and nanotechnology, there is a lot of room for innovation in cosmetics. The discoveries at the level of ingredients are difficult, but developing new material could lead to innovation for an entire category of beauty products. The innovation of raw materials is expected to give the players of the beauty industry the opportunity to reshape / reorganize. According to requests for patents, the investments and funding for beauty, skin microecology technology, biological fermentation technology and cell extraction will be at the heart of the industry.

beauty industry technology

Technology helps collect user data and make business decisions

The purchase of cosmetics is now done online and is almost inevitable. During its outbreak COVID-19, sales volume for life shrank. Many beauty companies are now developing technology-based web applications AI and VR, trying to create an in-depth connection with them consumers. Beauty companies aim for the following:

  • Consumers can have a "diagnosis" for their skin without having to visit a physical store.
  • Businesses want to collect data on skin characteristics and habits of users. Their goal is to develop products based on data analysis.
  • When consumers use an online beauty app, their long-term usage habits will be recorded. So the interaction between the beauty company and the consumer increases, so the brand loyalty increases.

Application of technology in the “Beauty Industry"

  • Kao uses AI technology to help consumers analyze their skin needs and provide them with targeted skin management / treatment.
  • Unilever SAL (Skin Advisor Live) allows users to upload their selfies. The App analyzes the user's skin with the built-in technology diagnosis and suggests the right things for him products.
  • Η Sephora has developed a smart phone application for consumers with which they can try makeup products such as lipstick and eye shadow.
  • Tencent combines XNUMXD technology reception and AI to help users discover the best products for them.
  • Alibaba's program simulates a trial scenario for the consumer, which monitors the condition of his skin at all times and provides him with professional suggestions for his skin care.


Please enter your comment!
Please enter your name here

Teo Ehc
Teo Ehc
Be the limited edition.



FCC: Extremists turn to radio equipment after banning from social media

The US government warns that extremists could turn to radio equipment to plan their future attacks, ...

Android: How to make Signal the default messaging app

Signal is a popular encrypted messaging application that focuses on privacy. It is an alternative to ...

Google Cloud: We use some SolarWinds, but we were not affected by the hack

Google Cloud CISO Phil Venables has revealed that the cloud uses software from the vendor, SolarWinds, but states that the use ...

Scotland Environment Service: ransomware continues to affect us

The Scottish Environmental Protection Agency (SEPA) has confirmed that it was hit by a ransomware attack last month and continues to face ...

Backdoors and vulnerabilities were discovered in FiberHome routers

Backdoors and other vulnerabilities have been discovered in the firmware of a popular FiberHome FTTH ONT router. FTTH ONT stands for Fiber-to-the-Home Optical Network ...

GitHub apologizes to an employee who fired! What happened;

GitHub has admitted that it was wrong to fire a Jewish official who made "anti-Nazi" comments about the Capitol riots.

By 2030 AI will replace the people of cybersecurity

Security company Trend Micro recently conducted a new survey that reveals that more than two-fifths (41%) of IT leaders believe ...

Chinese Winnti APT targets organizations in Russia and other countries!

Security researchers at Positive Technologies have uncovered a series of attacks carried out by a Chinese APT hacking team targeting organizations in Russia ...

Silicon Valley is investing a huge amount of money in India

From March to November, even when COVID-19 destroyed economies around the world, the richest man in India ...

Microsoft, Salesforce, Oracle are designing a digital vaccination passport

A Covid digital vaccination passport is being developed jointly by a team of health and technology companies, as well as governments, airlines and ...