Thursday, January 21, 17:13
Home inet Google "trust tokens" will remove cookies!

Google "trust tokens" will remove cookies!

Google plans to phase out third-party cookies on program Chrome browser, with the help of trust tokens.

trust tokens
Google "trust tokens" will remove cookies!

The company said earlier this year that it would follow other companies browser to block third party cookies on Chrome. Today, developers have their first chance to try out a proposed alternative for web-based user tracking, the "trust Tokens».

Unlike cookies, trust tokens are designed for him control identity a user in a browser, such as Google Chrome, without having to know their identity. Trust tokens could not track users on websites because they are all theoretically the same, but they could allow websites to prove to advertisers that they are real users - no bots - visited a website or clicked on an ad.

Google has been a little slower to adapt a solution to tracking cookies, which everyone seems to hate. The Safari and Firefox exclude them by default, although Safari is more aggressive.

However, the Mike Schulman, Google's vice president for privacy and ad security, reiterated in a blog post that the company still plans to phase out cookies in Chrome.

In addition, the company is working on some changes to the button «why this ad», Which lets you see why certain ads are targeting you. The new tag «about this ad»Will now provide the verified name of the advertiser so you know which companies are targeting you, and it will be clearer to users how Google collects personal data for ads.

The new tags will be released by the end of the year, while Google hopes to "eliminate" cookies from its browser by 2022.

The company also announced an extension for Chrome called Ads Transparency Spotlight, which will provide "Detailed information about all the ads that users see on the web.»

google cookies
Google "trust tokens" will remove cookies!

Users will be able to have access various information such as details about the ads on a particular page, why the ads appear on a web page, but also a list of other companies and services with presence on the page, such as detailed website details.

LEAVE ANSWER

Please enter your comment!
Please enter your name here

SecNews
SecNewshttps://www.secnews.gr
In a world without fences and walls, who needs Gates and Windows

LIVE NEWS

What are the rumors circulating about the iPhone 13?

Apple iPhone 13 will have a redesigned Face ID system that will have a smaller notch at the top of the screen, ...

Biden: How was the political transition in the US captured on social media?

As Joe Biden was sworn in as President of the United States, this important political transition was captured on popular social media. On January 20, ...

CentOS ceases to be supported but RHEL is offered for free

Last month, Red Hat caused a great deal of concern in the Linux world when it announced the discontinuation of CentOS Linux.

Microsoft Office 365 employee passwords leaked online!

A new large-scale phishing campaign targeting global organizations has been found to bypass Microsoft Office 365 Advanced Threat Protection (ATP) and ...

COSMOTE and Microsoft provide new cloud solutions for businesses

COSMOTE and Microsoft expand their cooperation, offering even more advanced and high quality cloud solutions, in large and small ...

Cyber ​​attacks in Eastern Europe are on the rise!

The cyber-attacks that have taken place in many US government agencies and companies in recent months have caused concern in the developing countries of ...

Tesla reduces the prices of the Model 3 in Europe

Tesla has reduced the prices of the Model 3 in many European markets, which reductions could be partly linked ...

iOS, Android, XBox users in the crosshairs of a new malvertising campaign

Recently a new malvertising campaign was discovered that targets users of mobile and other connected devices and uses effective ...

Microsoft: "Zero trust" protects against sophisticated hacking attacks

According to Microsoft, the techniques used by the hackers of SolarWinds, were sophisticated but common and preventable. To avoid future attacks ...

US: Twitter locks Chinese embassy account due to "dehumanization"

Twitter said it locked the account of the Chinese embassy in the United States for a tweet about its women ...