Facebook's messaging service, WhatsApp, has introduced two new features to help businesses stay in touch with customers and allow them to easily display their products.
The first feature allows customers to start a conversation with a business by scanning a QR code displayed by a business in their window, product packaging or receipt. The QR code will then open a conversation, with an option for businesses to create a pre-filled message at the beginning of the conversation.
This will replace the previous process that required users to add a WhatsApp number of a business to their contacts one number at a time.
"Directories allow businesses to present the goods or services they offer, which can help increase salesSaid the company in a blog post.
"Since their release last year, directories have become a popular way for users to interact with a business on WhatsApp. In fact, more than 40 million people view a WhatsApp business directory every month. ”
Both features are available to businesses worldwide using the WhatsApp Business application or the WhatsApp Business API.
There are currently more than 50 million users of the WhatsApp Business application.
Late last year, the messaging platform warned that it would reduce business abuse. features for mass messaging by law enforcement.
"WhatsApp will take legal action against those we identify as being involved or assisting others in abuses that violate our Terms of Service, such as automated or bulk messages or not personal use"Even if this determination is based on information available exclusively to us from our platform," the company said.