Starbucks has announced that it will suspend its advertising to some platforms social networking in response to hate speech.
In addition to the popular coffee chain, other major businesses around the world, such as Coca-Cola, Diageo and Unilever, have also removed their ads from some SOCIAL MEDIA.
Starbucks states: "We believe in the unification of communities, both personally and online."
According to the company, "it will have internal discussions, with its associates on social media, as well as with civil rights organizations to stop the spread of hate speech." However, it will continue to be advertised on social media without payment.
The announcement came after Coca-Cola called for "greater accountability" by social media companies.
Coca Cola says it will stop advertising on all social media worldwide, while Unilever, the owner of the ice cream Ben & jerry, said he would stop advertising in Twitter, Facebook and Instagram in the US, "at least" for 2020.
These moves by the companies are a result of the criticism that Facebook has received regarding the posts that are made in platform of.
Mark Zuckerberg said on Friday that Facebook would ban ads containing allegations that "individuals of a particular race, nationality, ethnicity, religion, caste, sexual orientation, gender identity or immigration status" pose a threat to others.
The organizers of the campaign #StopHateforProfit, which accused Facebook of not doing enough to stop hate speech and misinformation, said a "small number of small changes" would not "solve the problem".
Starbucks said that while it is suspending advertising on some social platforms, it will not be participating in the #StopHateForProfit campaign. More than 150 companies have stopped advertising in support of #StopHateforProfit.
The campaign seems to have forced Mr. Zuckerberg to take further action, including the creation of permanent "political infrastructure" on Facebook, the submission of independent checks for hate and misinformation on the basis of identity, the finding and abolition of public and private groups publishing such content control and the creation of expert teams. .
Jim Steyer, CEO of Common Sense Media, is one of the organizers of the campaign. said that their next goal is to participate from Europe as well. He added that the campaign hoped that European regulators would take tougher measures on social media such as Facebook.
In June, the European Commission announced new guidelines for companies, asking them to submit monthly reports on how they handle misinformation related to the coronaio.