Tuesday, October 27, 20:44
Home inet COVID-19: How does it affect consumer market behavior?

COVID-19: How does it affect consumer market behavior?


Η Salesforce made a research, which was attended by 3.500 consumers from around the world. The aim of the research was to understand the behaviors, needs and expectations of consumers in relation to markets, as they have been in recent months, due to COVID-19.

So let's see how COVID-19 has changed market behavior in the United States:

COVID-19 has affected purchases in physical stores: H safety is a priority

According to the survey, the 62% of respondents at USA claimed to be carrying out fewer purchases in physical stores compared to those performed before the start of the COVID-19 pandemic.

Η research shows that consumers have increased their use of the following behaviors in relation to their markets. Also, they all show preference for e-commerce versus shopping at the physical store:

  • Contactless delivery
  • Contactless payments
  • Self-checkout
  • online boys
  • Subscription services
  • Automated retail stores
  • Purchases through social media

The Online shopping will continue to grow even with the safe opening of physical stores

Consumers are increasingly turning to e-commerce. 44% of respondents said they do more online shopping. 68% said that will continue to buy basically products by Internet even after the COVID-19 threat subsides.

Younger people, who are more familiar with it technology, are more likely to choose online shopping. However, research has shown that older consumers (57%) also turn to the Internet.

The survey also found that 52% of consumers are willing to pay for virtual versions of products or services, which are traditionally provided in person.

In addition, 71% of respondents with high income predicts more online markets in the future. The same is true for 68% of middle-income people and 65% of low-income people.

Consumers prioritize security and safety health: They require security measures to make purchases in physical stores

What do consumers want to return to physical stores?

  • Social distance measures
  • Required personal protective equipment for employees
  • Required personal protective equipment for customers
  • COVID-19 tests
  • COVID-10 vaccine
  • Treatment for COVID-19
  • Confirmation from the local government that the markets are safe
  • Confirmation from the government that the markets are safe

The stores they must abide by them distance measures and have hand sanitizers, wipes etc. Also, the number of people who can be in the store should be checked, obstacles should be placed that allow the maintenance of distances, etc.


Please enter your comment!
Please enter your name here

Digital Fortress
Digital Fortresshttps://www.secnews.gr
Pursue Your Dreams & Live!



Data breach in a law firm exposes data of Google employees

Immigration law firm Fragomen, Del Rey, Bernsen & Loewy, LLP revealed that it suffered a data breach that led to the leakage of personal data ...

How to install a .watchface file on Apple Watch

The Apple Watch lets you customize the faces of the watch to display all kinds of useful information. But did you know ...

The five biggest data breaches of the 21st century

Data is becoming more and more sought after as our daily lives become more digitized. The technology giants that monopolize data are ...

Microsoft is limiting the availability of Windows 10 20H2

Microsoft is currently restricting the availability of Windows 10 20H2 to provide all users who want to ...

How to enable the new Chrome Read more feature

The latest version of Google Chrome browser, v86, released earlier this month, contains a secret feature called Read ...

How to choose a custom color for the Start menu

Starting with the October 2020 update, Windows 10 is the default on a theme that removes bright colors from ...

NASA telescope discovers drinking water on the moon

Eleven years ago, a spacecraft changed our view of the moon forever. The data collected by ...

Microsoft: Enhances password spray attack detection capabilities

Microsoft has significantly improved the ability to detect password spray attacks in the Azure Active Directory (Azure AD) and has reached the point ...

How to prevent companies from finding our phone number

In the age of advertising, the more user information is known the more convenient it is for companies. And in particular, the ...

Violation in a psychotherapy clinic led to blackmail of patients

Two years ago, a cyber attack took place in a Finnish psychotherapy clinic, which resulted in data theft and ransom demand. Now,...