Η Salesforce made a research, which was attended by 3.500 consumers from around the world. The aim of the research was to understand the behaviors, needs and expectations of consumers in relation to markets, as they have been in recent months, due to COVID-19.
So let's see how COVID-19 has changed market behavior in the United States:
COVID-19 has affected purchases in physical stores: H safety is a priority
According to the survey, the 62% of respondents at USA claimed to be carrying out fewer purchases in physical stores compared to those performed before the start of the COVID-19 pandemic.
Η research shows that consumers have increased their use of the following behaviors in relation to their markets. Also, they all show preference for e-commerce versus shopping at the physical store:
- Contactless delivery
- Contactless payments
- online boys
- Subscription services
- Automated retail stores
- Purchases through social media
The Online shopping will continue to grow even with the safe opening of physical stores
Consumers are increasingly turning to e-commerce. 44% of respondents said they do more online shopping. 68% said that will continue to buy basically products by Internet even after the COVID-19 threat subsides.
Younger people, who are more familiar with it technology, are more likely to choose online shopping. However, research has shown that older consumers (57%) also turn to the Internet.
The survey also found that 52% of consumers are willing to pay for virtual versions of products or services, which are traditionally provided in person.
In addition, 71% of respondents with high income predicts more online markets in the future. The same is true for 68% of middle-income people and 65% of low-income people.
Consumers prioritize security and safety health: They require security measures to make purchases in physical stores
What do consumers want to return to physical stores?
- Social distance measures
- Required personal protective equipment for employees
- Required personal protective equipment for customers
- COVID-19 tests
- COVID-10 vaccine
- Treatment for COVID-19
- Confirmation from the local government that the markets are safe
- Confirmation from the government that the markets are safe
The stores they must abide by them distance measures and have hand sanitizers, wipes etc. Also, the number of people who can be in the store should be checked, obstacles should be placed that allow the maintenance of distances, etc.