As one mentions report by Bloomberg, the technology company is considering allowing its users to choose their default iOS apps from a wide range of options such as maps, web browsing and email. This means that you will be able to replace the default application Safari or iPhone Maps with alternatives, such as Gmail and Google Maps.
This change may not seem particularly significant, but it is a progressive step for Apple. It could allow applications like Spotify (SPOT) and Pandora (PANDY) stream live from Apple's HomePod, giving third-party developers a fairer picture of the company's integrated services.
Apple launched a closed ecosystem when Apple launched App Store in 2008. In doing so, the company has secured a certain level of quality control over the experience of customers using iPhone and iPad devices. But over the years, increased pressure from regulators, manufacturers and consumers has led the company to become more open.
Apple has been progressively giving its customers more control, such as letting them delete key applications and install third-party keyboards. However, its efforts are largely behind the operating system Android Google, which gives customers more flexibility to customize their phone experience and their default settings.
Apple's move to make its ecosystem more resilient will be a major win for its competitors, who will now be able to access far more customers and data than before.
“By making the default browser on an iPhone, companies like Google could easily access potentially 900 million iPhone users and all their browsing habits on an ongoing basis, ”IDC's Jitesh Ubrani told CNN Business. "The same is true for anyone creating an email or music app - and this is important because it could slow down development for some of Apple's services."
The move comes at a curious time for Apple, but opening up the ecosystem could help the company grow its revenue.
While it is unclear if Apple will eventually adopt this strategy, it could also provide a new foundation for opening up other areas of its business. iOS, such as digital assistants.