Google has unveiled a plan to eliminate "abusive" developers Android that do not follow the rules of the app bedspread and develop so-called out-of-app ads. These are essentially ads that come from one app, but appear above other apps or on the device's home screen and are not clear to where they come from. Specifically, 600 apps were removed from the Play Store while the OS manufacturer shut down their respective developers. In addition to the Play Store, Google has also banned app developers from their ad monetization platforms, Google AdMob and Google Ad Manager.
The second ban will significantly prevent app developers from monetizing their apps, even outside the Play Store. Per Bjorke, Google's senior product manager for ad quality, intervened after learning about new techniques used by app developers to display out-of-app ads. Per Bjorke said they recently developed a new approach based on machine learning to track when out-of-app ads appear.
His journalist BuzzFeed Craig Silverman, who has occasionally reported fraud in the Play Store, said one of the banned app developers is Cheetah Mobile, one of the largest Android app makers in the world. In November 2018, Silverman revealed that the Chinese company was involved in some forms of advertising fraud.
In addition, Google has stated that it plans to take even more stringent action against those who violate its rules for out-of-app advertising. The Android OS maker also analyzed a three-step plan to ensure that the Play Store and Android ad ecosystem stays healthy. Google also described out-of-app advertising as one of the worst and most dangerous forms of "abuse" and exploitation of users.
Google will also be releasing better and more advanced tools for app developers to help them comply with ad industry standards. This will ensure that app developers are informed about the limits that exist in terms of how they can "annoy" Android users. Finally, Google will change the way the Android OS works in order to face the new wave of out-of-app ads.