It started out as a social photo platform, but now Instagram has become a colossus, with over 500 million active users sharing photos, videos and a combination of them in the form of stories and IGTV. High-quality videos can have a positive impact on your audience and convey your message with more vividness.
There are many video formats on Instagram to share your visual creations, in particular streaming videos, story videos and IGTV. Posting a video is similar to uploading images to your page. You can either capture video with your camera via Instagram, or import content from your library.
Creating video directly through the platform is not the best option as Instagram does not allow you to adjust its 1: 1 aspect ratio by default. Squared videos may not be as good a choice as 4: 5 or 9:16 clips that fill the screen of the mobile and have a wider viewing angle in their content. Therefore, it is preferable to import videos that have already been created and saved on your phone.
- Video format on Instagram
Streaming Video: MP4 or MOV format with 1,91: 1, 1: 1 and 4: 5 aspect ratio depending on the image viewing option (landscape, square and portrait respectively).
Instagram Story: MP4 or MOV, the aspect ratio is especially customizable if you import videos instead of recording them directly via Instagram.
IGTV Video: Supports MP4 only, with a 9: 16 aspect ratio (or 16: 9 horizontal). Note that the IGTV preview will crop your clip in the center with a 4: 5 aspect ratio. The minimum frame rate is 30 FPS and the resolution should be at least 720 pixels.
- Length of video on Instagram
Streaming Video: It can take from 3 to 60 seconds and the file size does not exceed 4GB.
Instagram Story: the same as streaming video, you can capture a story in 1 minute, but the good news is that you can keep recording and Instagram will cluster your clips under a story, with slightly noticeable transitions from the one clip to another.
IGTV Video: 15 minutes (mobile download) - 60 minutes (downloaded from the web by verified users). The maximum file size is 650 MB for videos less than 10 minutes long and 3,6 GB for videos that last up to 60 minutes.
- Recommended video specifications on Instagram
As you can see from the above information, there are much tighter restrictions on the length and size of the video on Instagram compared to the YouTube or other video sharing platforms. That makes sense, as Instagram is a mobile-centric platform where speed matters.
Users do not watch movies or shows on Instagram, but surf quickly to find content that is appealing to them. To get the most out of your content, make sure your Instagram video meets the following specifications.
- H.264 format for video and AAC for audio.
- The maximum video width is 1080 pixels.
- Use portrait / landscape to fill your viewers' mobile phone screen.
- Blurry 4K video on Instagram? Here's how to make them.
It's really unfortunate to have meticulously created a high-resolution video and then discovered it was cloudy on Instagram.
1 minute from a 4K video at 60 fps is about 400MB using modern cell phones. On this basis, you should have a 60 minute high resolution video. But because of Instagram's compression algorithm, your 4K videos are subject to severe quality loss.
While iPhones, drones, and GoPro cameras are capable of producing 4K resolution, it's frustrating not to be able to share high-resolution Instagram content.
To upload a 4K video to Instagram, you can resort to high quality video editing tools that are capable of converting and cropping videos, avoiding significant quality loss.
Here are three tools that can help you:
Designed to manage videos with 1-click editing, conversion and enhancement, VideoProc is one of the best video tools on Instagram.
With an advanced compression algorithm and 370+ ready-to-use presets for various videos, content creators can use VideoProc to compress or edit their videos to meet their requirements without undermining video quality (especially 4K video).
- Convert common but less common video formats to MP4 / MOV to be Instagram friendly.
- Automatically split long video into mini clips for posting on IG stories and carousel videos.
- Compress large videos / 4K - 1080p to smaller file sizes while maintaining high quality.
How to upload long video on Instagram with VideoProc
Instagram stories and streaming video are limited to 60 seconds, but the trick here is that you can post video carousels or multiple clips (up to 10) into a story to make the video bigger.
Suppose you have a 7 minute video, you can use VideoProc to automatically split it into 7 sections of a one minute mini clip and upload it to your Instagram story or main stream.
The Handbrake is an open source video converter that runs on Windows, Mac, and Linux. With a simple interface and a clear layout that doesn't require much learning time to convert videos to Instagram.
You can also use it to cut large videos to fit them into Instagram timelines. It can crop the video accurately in seconds or frames.
- Quick defaults to 1080p30 to reduce file size.
- Enable dual-pass encoding when converting video.
- Opt for constant frame rate or maximum frame rate for videos on Instagram.
c. Online UniConverter
Created by Wondershare, Online UniConverter offers high-speed conversion with a single drag and drop of video. Whether in WAV, AVI, FLV or any other format, you can count on this tool to convert your material to MP4 and MOV for Instagram.
Within the same site, you can find the compressor and video processor if your clips exceed the required length and size.
- Flexible online video editing toolbar for Instagram.
- High conversion speed up to 30 times faster.
- 30 days free trial to fully enjoy all the features.
- How to post a YouTube video on Instagram
Creating a video is a time consuming process. If you already have YouTube content that your viewers like, why not take advantage of this content?
You can quickly create material from YouTube videos by cropping small clips, merging video clips, or by adding animated text and other features that Instagram offers.
Step 1: Try one of the above recommended tools to edit YouTube videos.
Step 2: Share and save your stuff to your phone using Airdrop or Google Drive.
Step 3: Import videos from your library to post as a streaming video or story on Instagram.
Using content you've already created is a fantastic way to increase your productivity and make money from your viewers. If you're a certified user, you can also include the "swipe up" feature to direct viewers to your YouTube channel or website.
- Latest tips
Now that you know how to upload great videos to Instagram in high quality, don't forget to use stylish hashtags that are relevant to your content.
For example, if your passion is coffee, instead of using #picoftheday, try #latteartvideo #latteartthrowdown or #coffeeroaster to promote your video to people looking for that content. If you use Instagram stories, don't forget to try out poll and question stickers to make your stories interactive for your audience.