The VPN industry continues to grow and is expected to reach new heights this year with more and more users embracing software that keeps them safe online. Not everything is rosy though, as there will be some challenges. However, this is true of all markets and VPN is no exception.
In this article, we will explore the 5 trends we expect to shape the VPN market in 2020.
- VPN networks are becoming even more popular
Although 2019 has been a record breaking year for the entire VPN industry, in the coming years we will see a wider adoption of VPN services for users and businesses alike.
Media reporting major security and privacy violations have "helped" the VPN industry in the past, and we believe that this news will continue to be relevant. Today's users are more "read" and want to keep their privacy.
Therefore, we expect that even the non-tech community will begin adopting VPNs in 2020, with research companies predicting that their market will reach $ 27,1 billion this year, up from $ 20,6 billion was in 2018 and $ 20,6 billion in 2019.
- A new protocol makes its appearance
OpenVPN will probably remain the industry standard template in 2020, with the exception of Hotspot Shield which has its own proprietary technology. However, there will be fierce competition in the form of the new Wireguard VPN protocol, which is likely to have an impact on the market later in 2020.
Those who have not dealt with this protocol should know that Wireguard is much simpler than OpenVPN, having about 4.000 lines of code as opposed to 500.000 lines of OpenVPN. This makes it lighter and safer as it is much easier to control.
In addition, the new protocol promises greater connection speeds and even greater security - although we have not yet seen a large-scale breach of OpenVPN.
For the record, NordVPN was one of the first major VPN providers to announce plans to support Wireguard, with other companies coming soon.
- Market consolidation
Last year, we saw Kape Technologies gain private internet access, consolidating its dynamic presence that already includes CyberGhost VPN and ZenMate VPN along with various other internet security tools. In addition, IPVanish, StrongVPN and Overplay were completed by J2 Global, which owns many of the Internet's most popular tools.
- New players are coming to the fore
In addition to the large VPN providers taking advantage of smaller competitors, we can see new companies launching VPN products - further helping to promote the market.
ProtonVPN may be a solid choice today, but it started out as a ProtonMail encrypted email service. Also in recent years we have seen new solutions knocking on the market door from companies such as Mozilla (Firefox web browser), Ookla (developer of the popular speed control site) and even PornHub.
These new proposals may not offer the best services, but their audience is huge and the market has a lot of room for growth.
- More security breaches
With the increasing number of VPN services the risk of security breaches is increasing. Simply put, as the number of VPN services increases, the more "games" hackers have.
Last year, NordVPN had a minor breach on one of its servers in Finland and reacted immediately to further enhance its security - as it is already one of the safest options out there.
In the past we have also seen many malicious VPN services such as Facebook's theoretically related ones, as well as some other free VPN "solutions" that did little to keep users safe while collecting their personal information in the background.
This year, we expect new violations, including many security leaks. The best option to stay safe is to use a VPN that has been tested for some time and has proven its stability.
Each new year brings new challenges for everyone and the VPN domain is no exception. As is usually the case, there are good and bad scenarios ahead of us. To stay safe online - prefer to subscribe to one of the services that have been marketed and tested for a long time.
Let VPN services do their magic in the background as you browse the web safely, download BitTorrent files, watch movies, and so on, knowing that no one can detect you. And this is exactly the most important service of a VPN, protecting you and your privacy.