Η a film production company, Warner Bros, following the example of STX, in collaboration with Cinelytic (Internet Service Provider) is going to use Al Artificial Intelligence (Artificial Intelligence), which is related to the manufacture of intelligent machines capable of performing tasks that usually require human intelligence.
With the new AI technology, Warner Bros executives, observing numerous data, will be able to decide whether or not a movie will earn the desired profit. With Cinelytic, therefore, the goal is more accurate and meticulous data observation, resulting in the production of films that will identify and “bond” with the public, while making it easier to calculate the expected profits of the film. Remarkably, in 2018 Cinelytic received approximately $ 2.500.000 from T&B Media Global, which helped it promote the use of machinery.
The US magazine Hollywood Reporter says that the use of this new technology is not aimed at replacing technology with human resources, but at speeding up and optimizing the film production process, as technological tools can do in seconds what man needs. days to process and implement. Also, through technology "made" effects that human resources are naturally unable to perceive and apply with the naked eye. Experience and instinct are essential prerequisites.
Finally, it is worth mentioning some examples of films released by Warner Bros. such as The Kitchen, Doctor Sleep and Joker, of which the latter stood out.