New analyzes show that Worldwide sales of smartphones have continued downward in the third quarter of 2019.
The general decline in sales of smartphones is partly due to the fact that it is now a "mature technology". Smartphones are more durable as well most people keep them for longer and don't buy new ones.
Gartner has predicted that the shelf life of smartphones will increase from 2,6 years to 2,9 years to 2023.
Roberta Cozza, her analyst Gartner He also said that longer life is not the only reason for the decline in sales of smartphones. Many users are unwilling to pay large sums of money for products which are not particularly innovative.
"Many of the smartphones cost over 1.000 dollars today," said the analyst. “This is a lot of money for what they offer. Consumers see no reason to take other smartphones. "
Last year, Apple's best-selling device was Apple iPhone XR worth 649 dollars. Exceeded sales of the most advanced XS and XS Max. This shows that many of the smartphone buyers are reluctant to buy more expensive phones.
Other brands such as XiaomiThe OPPO and of course the Huawei sell smartphones that have many of the features and features of Samsung or Apple premium smartphones. The difference is that they sell at much lower prices.
Cozza analysts think most people will continue to invest in cheaper solutions unless a truly innovative product comes out.
For this reason, Huawei has been able to increase its sales and become the second largest force in the smartphone industry after the Samsung. Apple is in third place, but well behind the other two companies.
This happened despite the trade war that has broken out between USA and Huawei.
However, it seems that Huawei has increased its sales mainly in China. During the third quarter of 2019, the company sold 40,5 millions of smartphones. This is 61% of its total sales.
Companies have realized that consumers no longer choose the most expensive products.
"Samsung is aware of the shift in users," Cozza said. "That's why it's targeting more people now users middle income ”.
Unlike Apple, Samsung saw positive results this quarter as it saw at least a slight increase in sales. But the positive results came from its more economical Appliances, not the premium ones.
Apple he was forced to make discounts on various models (iPhone 11, iPhone XR, iPhone 8) to attract more consumers.
However, according to Gartner, discounts and offers did not produce the desired results.
According to Cozza, that could catch the interest consumer and increase sales of premium smartphones is the advent of 5G.
Therefore, Cozza provides that 2020 will be a better year for the global smartphones market.
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