WordPress, one of the leading blog infrastructure providers, is trying to make blogging more sustainable by allowing websites to accept recurring payments easily. How; With Subscriptions.
The new tool will be available to anyone running a standalone WordPress site (for paid) and to CMS using Jetpack tools a multi-plugin company.
The truth is that with blogging you can find it difficult to make money especially if you do not have the necessary traffic.
"Especially a small publisher, or a small business, for the prospect of viability, subscriptions will be a key element in generating revenue from your site in 2019", he says Mark Armstrong, founder of Longreads and author of Automattic (parent company of WordPress). The idea is to create something simple that could be integrated relatively easily, so that the pages can immediately start generating revenue from their visitors. ”
Armstrong said an early version of the product was originally tested on Longreads.
"We had a lot of feedback," Armstrong said.
"We have had memberships and subscriptions to Longreads since 2011. So we have about eight years of experience working with members and subscriptions."
But the product is that it has dual functionality - like, for example, a PayPal plug-in to WordPress allows creators to accept payments and build communities easily. It is not competitive with the Patreon service.
Or perhaps to put it better, Armstrong doesn't see it as competitive.
"I believe we are all supporters of all the other products in the WordPress ecosystem. Patreon, Memberful, and WooCommerce, which are part of our company, will also be able to have a subscription plugin. ”
These products will cater to a slightly different need and will be available on all blogs that use WordPress - not just the paid ones.
Armstrong says the new WordPress recurring payment feature will work very well for local websites trying to launch an affiliate program or perhaps a podcaster.
"Recurring payments are crucial for any small business. And that's something all our users want. "