The social media is a useful tool marketing and customer service for most businesses and a very interesting platform for communicating directly with consumers. But social media has a lot and is different. You will surely know it Facebook and Instagram, but there are others that will help grow your business and your daily processes.
The Quora for example, when 2009 was launched, it could be very helpful in communicating with your customers. Founded by a CTO of Facebook, it has grown a lot in recent years. In the Quora you can mainly ask questions to your customers but also accept them. If you are, for example, an educational organization, a financial corporation, or a business in general that has lots of questions everyday you could expand your engagement and increase your customer base through Quora. Last but not least, Quora lets you find out what you are interested in or just want to know.
Another social media that is extra helpful for businesses is Vimeo. It's a YouTube successor with many benefits and an audience that is growing day by day. First of all, there are no ads that precede the videos, so you don't have to worry about impatient viewers leaving the site before your video even starts. Also, Vimeo in addition to containing high quality content, it can optimize the quality of your videos. Finally, with Vimeo Pro for Business you can add your own logo to the video player, create your own finale, and even use third-party players to present your work.
Also, the WeChat is another awesome social media that came from China and has already gained many users. One of its main uses WeChat is of course messaging. The app works similarly to WhatsApp, as it has a list of conversations with friends and acquaintances. So you can contact your customers or send them some offers. Most striking, however, is that users can complete financial transactions through the app. Unfortunately, this has not yet come to Greece but it is rumored that it will be soon.
Finally, a social media that started very recently and is still taking its first steps in Greece is BEAM START and is the replacement of LinkedIn. Virtually through this app you can expand your business network as you meet CEOs, Investors, Creative Professionals and Manufacturers. Finally, you automatically receive updates on new business opportunities, investments (lucrative offers) or careers (new jobs in other countries).