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Microsoft's Surface series betrays the company's new strategy


Speaking in London this week, her chief product officer Microsoft, Panos Panay said that Surface series The company is an essential part of its strategy.

During its existence, Microsoft has certainly manufactured various types hardware, with varying degrees of success.

But the Surface series - which includes laptops, hybrid tablet PCs and soon a foldable one tablet and smartphone - It was a great success for the company, generating positive reviews for its sleek design and billions of revenue for the company.

But as Microsoft has changed its priorities, led by its CEO, Satya Nadella, the Surface series has become more than a showcase for new laptop designs. These devices turn into a showcase for the new version of Microsoft itself, where the computer and Windows, though important, are no longer the company's main goals.

Windows is no longer the core of Microsoft, as the company has been evolving into a cloud and productivity company for some time. Its focus has shifted.

This is one of the reasons that the Surface Duo will work with Android, a decision Microsoft would not have made a few years ago.

Undoubtedly, the unveiling of its new devices a year before they are available for sale is definitely an unusual move, and it is clear that Microsoft is hoping to encourage other hardware developers to try out Windows folding tablets.

New design with dual screen may be attractive developers who otherwise would not think of building applications for Windows.

Some people might replace their laptop with a folding device, Panay said, while others may decide to have both.

However, this does not mean that young people Appliances will succeed or meet the increased demands of the season.


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Absent Mia
Absent Mia
Being your self, in a world that constantly tries to change you, is your greatest achievement


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