A $ 170 million fine has been imposed on Google by the Federal Trade Commission. The reason, it seems, was violations of the YouTube privacy law for children.
On the grounds, both the Federal Trade Commission and the New York Attorney General have accused Google of allowing the advertisements on YouTube knowing that many of his channels are particularly popular with underage audiences. In particular, the statement of reasons is that the company monitored child viewing history in order to run similar ads. This fact violates the Children's Online Privacy Protection Act (COPPA), that is, the law to protect it private life of the child on the internet. The fine that Google is required to pay is the largest ever imposed by COPPA to date, exceeding that of COPPA. TikTok last February.
In addition, Google is required to make changes to its business practices. YouTube creators will be asked to indicate if their content is intended for a younger audience, while Google will stop collecting data for video targeted at minors.
This decision brought YouTube's immediate response. In 4 months from now, data coming from child video views will be treated as if they were actually from children, despite its actual age user. Even YouTube has long disabled comments and comments alerts to content that is only for children or even children.
For months lawmakers and consumer groups have been openly protesting against YouTube for violations of the law on the protection of minors. The decision sparked backlash after it failed to find members of America's political leadership. Many have appealed against the Federal Trade Commission for imposing a minimum penalty. As they say this decision will make YouTube safer for children, but without stopping promoting inappropriately content again it won't be safe enough. Finally, there is a belief that the fine that Google will pay is too small to force its creators to label their content properly.
How useful was this post?
Average rating / 5. Vote count: