The apps that are running on the App Store are too many and the competition is great. The Companies rely heavily on these applications, as they bring millions of dollars. There are some tricks that companies can use to optimize their applications to cope with the competition.
Here are 7 tips that could change the ranking of your applications so they are visible in millions customers:
The name-title of the application is very important
Name-title is the first element you need to think about. It plays a very important role, so it is you need to think well. It must be something special, different from the others, but at the same time it is something that will easily be remembered.
It should not be too big to make it difficult for them users. Additionally, if it is small, it can be seen even on small screens, which is necessary. The ideal size is up to 25 characters.
The application description is critical to the search results
The ideal description is a simple description with keywords that just describe the applications.
Potential customers want to see a brief, simple and accurate description of the application to understand what it is about. But they do not need exaggerations. Many keywords and great descriptions can tire customers and get negative reviews.
Choose exact keywords
It is necessary to use it keywords that match exactly with your apps. People when they are searching for something, using keywords, expect to see relevant results.
Therefore, the finding the right words is not an easy task. Research needs to be done to find the words that best describe your application and could attract customers.
Enhance the images and videos that showcase your apps
They say that a picture equals a thousand words. This is also the case here. Post screenshots and videos, users can see how the application is.
The appearance of images or video helps understand the application. A short video (not to be tedious), which shows the basic features and features of the application in a smart and creative way, is ideal.
After the title, the first thing you look at is the image that represents a company, an app or anything else. Many times, we recognize an application, from the picture alone.
It must be something original, which fits into the app and which will catch the eye. It is important to remembering of customers and recognize it as soon as they see it somewhere.
Color can play an important role. Depending on the audience you are addressing, use different colors. Age, gender, and other attributes affect their choice of color.
As for the size of the image, it should initially be 1024 x 1024 pixels. But that can change from Apple, depending on the size and type of the device screen.
User criticism affects the location of the app in the ranking
Good reviews can place your app higher in rankings. All people prefer the applications they have positive ratings, because they think they are really good. Instead, they are more likely to reject an application if they read negative comments about it.
Therefore, ratings are necessary because they help potential customers to choose whether to download the application or not, and also because they help the company make improvements.
The number of downloads plays a role in the ranking
Users can not see the number of downloads. They only see what we said above. The title, icon, screenshots, videos and reviews.
However, the more shots are made, the more an app goes to the search ranking.
The number of downloads will increase if you do all the above but if there is good advertising and general promotion of the application through social media and other marketing strategies.
The above tips can really help you increase downloads, get a better position while searching for and increasing your income.