A new patent which submitted the Facebook, it could allow the social media tool to scan your photos to see what products you like and then send that data to different companies. The patent labeled "Computer-vision content detection for sponsored stories" is an algorithm that can scan images of users and objects in their media, and when it detects certain objects, it will promote data from News Feed of each user in stories that are given.
Simply put, if you take a selfie by drinking a drink from Starbucks and post it to your Facebook or Instagram account, the new platform image recognition algorithm will scan your photo and recognize the glass from Starbucks . Facebook can then sell this information to this company, indicating that you are a potential customer so that the company can then send you ads with its products. In addition, Facebook could promote your photo and your friends' feeds as a kind of story.
Using an algorithm to scan users' photos to find out what products or brands they like, it really eliminates the hard work of persuading someone to make a look at a page of a brand on Faceboook. The patent can simply look at your image, recognize a trademark, and start showing ads.
According to this new technology, Facebook can also use the photos you post to track "other demographic information", such as if a brand wants to check the popularity of a product in an age group or in a specific area. Facebook can scan your photos and create a "heat map" with adjustable filters so product owners can pinpoint the demographic details of their queries.
Of course it does not mean that this patent will see the light of day, like so many others. But it shows that Facebook does not hesitate, even after all that has happened, to sell its users' data for promotional purposes.