Since Xiaomi entered the world of mobile phones, it has become popular as it is a company that offers high standards at affordable prices and competes worthy of companies such as Samsung and OnePlus. However, this may change soon, according to the words of CEO Lei Jun.
In accordance with Technode, Xiaomi will soon increase the price of its smartphones in order to change its reputation as a cheap hardware manufacturer.
Lei said: "In fact, we want to get rid of this rumor that our phones cost less than 2.000 RMB. We want to invest more in our devices and build better products. "
The report also states that the latest Mi 9 was the company's latest device with a price below 3.000 CNY and that the upcoming smartphones will be a bit more expensive but not too expensive.
It would be interesting to see how the change in Xiaomi's pricing strategies will affect the company as a whole.
Xiaomi's plan to change its reputation could have opposite effects, as cheap hardware is the USP of the company. Also, we can not ignore the fact that the company has so far gained a fairly high percentage of users in India as well as China and has acquired many loyal users.