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Safari engineers are looking for new ways to prevent annoying ads

Briefly: Developers working on WebKit, the Safari-enabled browser in MacOS, are considering a new JavaScript-based method to try and limit the number of web site ads that can be offered to users.

Advertising has become the main revenue stream for millions of sites, but sometimes things can go too far with embarrassing ads that ruin the user's experience. Some companies have taken action to fight the worst offenders, such as Google that has already embedded limited ad blocking technology in Chrome's Chrome browser last year. But now WebKit developers, the mechanism in which Safari is embedded, are looking at a new solution that places restrictions on the amount of JavaScript that can load a web page.

Safari

Sites that use multiple tracking and analysis scenarios, as well as large ad code, usually offer a lot of JavaScript. The idea is that limiting the amount of JavaScript that can load a page will force the owners and developers to minimize the size of the heavy scripts they apply to their pages.

According to W3counter, Safari's market share now stands at about 14% of the global browser usage, the second in Chrome, which is at 63,3%. Developers should definitely make changes to their websites if one in seven visitors used Safari and had severe script restrictions.

Many people are already turning to products like Adblock Plus to limit the number of ads they see, but news from Google engineers in January suggests that these expansion methods may not be as effective in the future if changes to Chromium. These changes would limit the development of the capabilities that developers would have access to, and so could lead to new methods, such as limiting JavaScript to become more widespread.

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