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Facebook Portal collects data to view targeted ads

PortalWhen Facebook launched the Portal - one handsfree device video call-to compete with Amazon Alexa and the Google Home Hub, there has been concern about privacy and data collection from the device. Given Facebook's reputation, for not so good handling of user data and recent data cases of breach, everyone thought it was a silly move by the company.

At that time, Facebook representatives said the device does not collect data for viewing targeted ads. However, the company has changed its words now and Facebook indicates that the video calling device is capable of collecting some "information" that can be used to display ads to users.

The official Facebook statement at Recode says, among other things: "... .. we collect the same types of information (i.e., usage data, call duration, call frequency) that are collected by other Messenger enabled devices. We are willing to use this information to update the ads we present to all of our platforms. Other general usage data, such as total application usage, etc., can also be used to show ads. "

Simply put, Facebook means that the device is able to collect data but does not intend to use it for promotional purposes yet.

This makes Portal another device that collects your data and could compromise your privacy. It will be a bit difficult for Facebook to sell its hardware in the midst of rising data breaches and less users' confidence in the company.

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