Amazon plans to open not one, not two, but 3000 Amazon Go stores up to 2021. This will be one of the company's most aggressive moves after buying Whole Foods 2016 for 13.7 billions of dollars. It will also be a big change for the company, as so far the majority of the company's revenue comes from online stores.
The first Amazon Go store opened in Seattle 2016 and was based entirely on automation systems and specially designed software. Since then, Amazon has carefully studied and modified several things. For this reason, it was not rushed to open more stores, opening the second 2 year later in the same area, followed by a third in Chicago.
However, the company now publishes more information about its stores, which it had not done before. According to the CEO, Jeff Bezoz, the content of the stores will vary. Some of them are for fast-food stores and will contain more beverages and snacks. if she Amazon experimenting with many kinds of stores, may be a threat to all existing businesses.
The go shop model removes employees while maintaining a customer-friendly environment. Customers scanned the products they want to buy with a special application on their mobile and see in real time their "basket" being refreshed with the total cost of their purchases, where they are automatically paid when leaving the store. The store using appropriate sensors can see which products are removed from the shelves, keeping the availability of products constantly updated.
Finally, the idea is appealing to both the customer and Amazon itself as it offers the same goods at less expense.