Let's say you're opening the incognito Chrome window. Sites that run Google ads automatically send anonymous cookies to the browser that is associated with the user.
So the next time you routinely browse the web and log in to a Google service, for example, gmail or YouTube, the fact that you just logged into Google makes it possible to link your private activity to the web with your account.
This tracking can only stop if cookies have expired or have been deleted manually by the user.
Douglas Schmidt, a computer professor at Vanderbilt University, who came to this discovery, says that this fact is not fully understood by users because there are many disclaimers if you read the fine print of incognito browsing.
It is important to note that the study has not been able to demonstrate whether Google does follow the above procedure to link anonymous data from incognito mode to the user account when logging in. But the company did not deny the possibility of such a method.
Meanwhile, Google has denigrated the report by arguing that Schmidt is biased as he is also a witness to Oracle in a lawsuit against the company.
However, it's important to keep in mind that browsing incognito mode is not a universal way to hide your tracks. And it's probably not a good idea to connect to Google services while using anonymous browsing.
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