"Move fast and break things," or "Move fast and break things," says Facebook's ethos. In five words, CEO Mark Zuckerberg shifted the thinking model of the entire technological world.
At one time everything was about quality, but now to promote quick updates with new features, test updates on a very large number of beta tester, or even a whole area, and of course the release of updates that fix the inevitably broken.
What has just begun from Facebook has become the driving force behind the entire technological ecosystem.
The speed that allows breaks
With applications growing in a few days and sold for millions of dollars just a few weeks later, it's easy to see why Silicon Valley gives such importance to speed.
What about the program Windows Insider, and the loop builds? A huge user database that plays the role of beta testers, fast updates and we often have compatibility problems or draft programming.
And for Facebook, one of the largest companies in the world, speed was the primary idea. But now, everything is all about speed. Everyone can find, break, upgrade, and of course kick off opponents quickly.
To help with this practice, Facebook now has an internal alert system that detects threats coming from smaller businesses, according to The Wall Street Journal.
We do not know much about this technology, apart from its ability to spy competitors in an attempt to dominate the battle to promote new capabilities under Facebook's brand name.
Facebook: The Mobility Message
The new technology came after a meeting that took place last summer, during which Zuckerberg told his employees: not to let pride of interfering with the needs of its users.
If you understand the shorthand of technology, you can summarize the message in the following words:
Examples that break down competitors
Take the Snapchat. Facebook has traditionally stole some of Snapchat's best features, such as 'Stories', which is now available in some form on Facebook, as well as Facebook's Instagram and Whatsapp.
Let's go: After the success of Meerkat in SXSW 2015, came Periscope, a competitive app that eventually bought and then incorporated into Twitter.
Meerkat could no longer compete and eventually stopped the service. The other parts of the application that did not stand the competition came with Houseparty, a video chat application that connects you to up to eight friends and allows you to host multiple "party" at the same time.
Now it's under siege by Facebook, which has developed a competitive product, Bonfire, to be launched this fall.
Competitors' applications may have the same fate because they do not have the costs required for continued growth or even worse, Facebook could potentially run Bonfire indefinitely, even at a loss, just to break a competitor.
Facebook is not the only company
Amazon, Microsoft, Apple, and others do exactly the same with smaller competitors. Offline businesses can keep their power for decades, but the speed at which online companies are developing changes the game.
For example, Amazon could paralyze the economy if it continues to grow at the same pace. Facebook and Google already represent the 20% of each dollar spent on ads. Twitter continues to operate with huge losses but remains large enough to prevent competitors from creating something like that.
The future does not look glamorous. If we continue to ignore the shifting of power, one day we will be at the mercy of a handful of madmen who will compete on their own.