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We wear culture New fashion collection at Google Arts & Culture

Were you wearing jeans pants today? Do you have a floral tie or a classic black dress in your wardrobe? Do you remember those platforms from 90s? All the above have a common point: It is a narrative that can hide behind it a history of hundreds of years. Like the legendary director of Vogue he had said once, "You can even see the upcoming revolution in clothes. You can see and feel everything in the clothes. "This is one reason why Google is pleased to present the We wear culture, a new show at Google Arts and Culture which brings to light the stories behind the clothes we wear.

More than 180 museums, fashion institutes, schools, archives and other fashion organizations from New York, London, Paris, Tokyo, Sao Paulo and many other places work together to bring three millennia of fashion to your hands and through Google Arts and Culture. You can search between 30.000 fashion items, find hats categorized by color ή shoes by date.google

In one of the above 450 visual exhibits, you can find stories from the ancient Silk Road until subversive fashion of British punk, follow the course of jeans in time from work forms of miners to street style appearances or learn how the famous Brazilian Carmen Miranda known platforms in the 30 decade. And if you're wondering how the floral ties came in fashion, you'll find the answer at a London shop at Carnaby Street 5.

Through the "We wear culture" you are given the opportunity to meet the pride of style like Coco Chanel, Cristobal Balenciaga, Yves Saint Laurent ή Vivienne Westwood. The stories of four images that shaped fashion history are recreated through virtual reality movies, which allow you to visit the places where fashion history resides. You can watch the following via YouTube or with special virtual reality glasses:

  • How to Chanel's black dress established for women the black color in every circumstance (Musée des Arts Décoratifs, Paris, France - 1925).
  • They are shiny red high heels by Marilyn Monroe which became synonymous with female emancipation, success and femininity (Museo alvatore Ferragamo from Florence, Italy - 1959).
  • "Dress like the boys." The fashion house of Rei Kawakubo that became a movement and transferred the aesthetics and skill of Japanese design to the world fashion scene. (Kyoto Costume Institute, Kyoto, Japan - 1983).
  • Ο corsets of Vivienne Westwood, the designer's unique attempt at one of the most controversial garments in history (Victoria and Albert Museum, London, UK -1990).

In the fashion world the biggest secrets and the best stories are hidden under the fabric. Professionals who create hats, Shoes, uniforms, shirts, jewelry, lace, They design ties, bags, Manufacturing Mannequins Mannequins, continue to create, convert patterns and patterns into clothes that can be worn, transferring their art from generation to generation. Through Google's Art Camera, you can zoom in ultra-high resolution images and see their work in every detail, such as the famous coat of Elsa Schiaparelli, a surreal design that turned into a garment. Discover the mechanism which moves one of the world's largest industries and meets fashion communities such as Avani Community of India. Get access to the world's largest garment collection at Metropolitan Museum of Art's Costume Institute Conservation Laboratory through a 360 degree video and see what it means to keep these works in time.

Google has partnered with YouTuber Ingrid Nilsen to spread the word about your wardrobe stories. So the next time you decide to let the hood shade your face or wear ripped jeans, take a stop at the Google Arts & Culture channel to decipher your look before you go out.

The free collection opens today at g.co/wewearculture and is accessible through the Google Arts & Culture application available at iOS into a Android. Click and you will realize that fashion is sewn in the building of society. We wear history, we wear the arts. We wear culture.

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