Facebook Messenger is also a powerful addition to ordering, as it now enables you to order and pay your food through it.
The Subway restaurant chain and MasterCard partner announced this week the immediate availability of a bot for Facebook Messenger - one of the many food-related chatbots, including Fresh Direct and The Cheesecake Factory. With the new chatbot, Messenger users can make the perfect sandwich from Subway and complete their order with MasterCard's masterpass.
At a press conference, MasterCard said chat bot was created to better communicate with consumers. The bot offers choices about how you want to make your sandwich.
The Facebook Messenger currently has 1,2 billion users. Users prefer to chat rather than use fast food chain applications. Now, however, they can combine communication with ordering food.
Fresh Direct, whose chat bot will arrive later this year, noted that it has seen an increase in mobile phone use by 42%.
While you can engage in a long chat with Chat Bot on your sandwich choices, MasterCard noted that if you have a regular order, it could eventually take the form of an emoji. Think how fast you could make your order then.
The platform also supports group orders and will still allow members of the chat group to share the account.
There are some warnings though. Masterpass still requires users to set a password for each transaction. There is no option to enter a biometric password (footprint, iris, face). MasterCard says it's working on it.
We hope the app will soon include even more restaurants and expand beyond the US.
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