Pre-orders for Samsung's latest smartphone flagship started shortly after launching 29 in March, but it seems that Samsung's smartphone was going well on its own even before the Galaxy S8 was announced.
A recent study conducted by the TrendForce market research company sheds light on the evolution of the smartphone market in the first quarter of this year. Samsung recorded strong sales with the mid-ranger Galaxy J, which makes Samsung the only company to record volume growth in the first quarter and grabs 26,1% of market share, surpassing Apple.
However, sales of Samsung's high-end models were lower than expected in the first quarter, as consumer confidence in the smartphone brand has not recovered fully after its fiasco Galaxy Note 7. The study shows that the Galaxy J recorded the largest uploads and helped Samsung overcome even the Apple iPhone, which grabbed 20,3% of the market at 4 quarter of 2016, but dropped to 16,9% in the 1 quarter.
TrendForce estimates the production volume of all devices iPhone in the second quarter will reach approximately 43 million units, below 17% compared to the previous quarter. But this should not be worrying, since the Apple is preparing for the launch of iPhone 8, iPhone 7s and iPhone 7s Plus in the third quarter.