Having defied predictions made by economists, Facebook has revealed that its growth will not stop shortly. On Wednesday, the company announced that its revenue rose by 51%, the fourth quarter of 2016.
Last year, Facebook put big bets on, promoting live videos like crazy. This year things will not be quieter. The company is expected to invest more to create a new money-making machine. Zuckerberg himself considers the videos a big trend.
Recently, the Wall Street Journal reported that Facebook develops a video app for Apple TV and other packages. This reputation has not yet been confirmed. But it is obvious that Facebook does not hesitate to further promote the videos.
The company will soon pay those who make videos and make a breakdown of advertising revenue. After that, the company is expected to put more decisive video into the News Feed of the users. The Facebook model will be close to YouTube standards, which will allow more video creators to get together.
The company plans to share revenue from the videos with their creators, tempting them to continue uploading videos. At the same wavelength, Facebook has also added a new video tab to the mobile application.
It looks like Facebook is ready to make another big leap and get rid of the label of the traditional social media tool. By increasing the provision of more news related to user interests, it has already been transformed into a media company, which will be further enhanced with the help of its big betting on videos.