Ad blocking became business. The popular Adblock extension to prevent ads from running on Chrome and Safari with more than 40 million users was sold.
The extension displays a popup window from 1 in October that says the extension is now accepting ads from EyeO - which allow advertisers to buy space in the list of allowed ads.
Buried at the bottom of this message, it was the most remarkable change: Adblock has been sold.
The strange thing is that the company did not reveal that it was sold, who the buyer and how much it was sold.
Finally, how can an extension using 40 millions of users be credible when their new owner is completely anonymous?
The only surest information at this time is that the creator of the Michael Gundlach tool no longer has anything to do with the company.