Facebook users around the world will soon have more choice than just Like and will be able to choose from within a range of other buttons when they respond to FB posts.
At the end of last year, the company announced "Facebook Reactions" as an alternative to Like that comes in the form of six emojis with the following emotions: anger, sadness, wow, haha, yay and love. While the effort was first tested in Spain and Ireland and then reached Chile, the Philippines, Portugal and Colombia, Reactions finally headed to the US and the rest of the world in the next few weeks, according to with a report by him Bloomberg.
The report notes that Facebok worked closely with sociologists to choose the images that express these feelings. Except that there will be an option for "Reactions" that may be more appropriate for use in some cases when the button Like was the only option to even express non-verbal emotion. So, the company wanted to provide images so people feel comfortable and willing to use them.
By holding down on the bottom of a mobile post (or dragging your mouse over it in a computer browser), a group of six options emoji will show up.
While the report has no details as to when exactly this feature will apply to everyone, the product's chief product manager Facebok, Chris Cox, said his team has taken steps not to speed up the process.
"We are careful about opening new services," he said. "And that comes from a lot of lessons."
Although Facebok users have long been calling a Dislike button (as opposed to the existing button for Like), its CEO Facebok, Mark Zuckerberg, had previously expressed his concern that this choice translates too much negativity.
"Everyone feels like they can just hit Like and that's an important way to either sympathize or sympathize with someone," he said during a Q&A the 2014. "We have to find the right way to do it so that it ends up being a source of good, not bad."